On an afternoon break, I went up to the Starbucks on 21st street to get a fix of a ridiculously expensive “Misto”, otherwise known as coffee with steamed milk.
Across the street, a relatively new place called Greensquare Tavern was giving away free coffee outside. Yes, free.
I took these pictures at the same time. The whole time I was at Starbucks, about 50 people bought coffee. Not one single person took the free coffee across the street. Is that brand power or what?
