From the category archives:

Sales and Marketing

A small business myth: Sticking to your core business

by Rafi Kronzon April 26, 2011 Owner’s Corner

People who don’t run small businesses often think that sticking to  one’s core business through thick and thin is the key to success or longevity. However, most entrepreneurs know that the opposite is true. If you’re selling the exact same thing you did five years ago, to the same customers, you’re in danger. I realize I’m not [...]

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Too much of a good thing?

by Rafi Kronzon March 31, 2011 Dealing with Employees

I rarely hear about small business owners that actually like going out and selling. Too many of us like to hide behind our products or services. Thus it was refreshing to read about this owner in the NYT who got so wrapped up in business development that she lost focus of her finances. That’s usually fixable, though, [...]

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I hope this guy has a good Chiropractor

by Rafi Kronzon March 30, 2011 Business Technology

By the way, please don’t get your IT services this way!

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Why does customer service in NYC suck?

by Rafi Kronzon March 22, 2011 Dealing with Employees

I recently returned from a trip to Arizona. Aside from the [insert your own joke about Arizona here], one thing that struck me was the quality of the customer service everyone we went. From In-and-Out Burger, incidentally the best fast-food burger I’ve ever tasted, to Starbucks, I was amazed at how friendly and helpful everyone [...]

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Why you should do your own sales and marketing

by Rafi Kronzon March 4, 2011 Dealing with Employees

Many entrepreneurs and small business owners, I among them, have been tempted to delegate sales and marketing responsibilities. Entrepreneur.com recently had an article about this. In my previous business this is exactly what I did. After some growth and success, my business partner and I brought in a sales person to drum up new business. Although [...]

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My Kindle Nightmare – And what you can learn from it

by Rafi Kronzon March 1, 2011 Home Technology

About three months ago, I finally decided to buy a Kindle. I know, very late for a techie, but I’m generally not an early adopter when it comes to lifestyle products.  I play with stuff a lot (see our review of e-books), but don’t like using first generation products. I guess Microsoft ruined me. Or maybe I’m [...]

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